World of the Dead Influencer Marketing
: World of the Dead Project Report
l CLIENT
Wonder People
l REGION
North America, China Mainland
l CONTENTS
Twitch/BiliBili Live streaming, X Posting
l PURPOSE
Utilize pre-content, including SNS posts, overlays, and integrated streams, to generate anticipation and maximize exposure for the beta test. Conduct beta testing streaming with 27 creators at macro to mega levels. Gather insights by monitoring feedback among local viewers and creators.
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